Audit before aesthetics
We begin with the current website: its page inventory, navigation, content, search visibility, technical issues and conversion paths. This reveals what should be retained, rewritten, redirected or retired.
Typical redesign priorities
- Clarify the offer and page hierarchy
- Improve mobile navigation and tap targets
- Reduce unnecessary scripts and visual clutter
- Preserve useful URLs and map changed ones
- Carry forward accurate metadata and structured information
- Verify forms, tracking and redirects after launch
When a redesign is appropriate
A redesign is useful when the business has changed, the site is difficult to manage, mobile visitors struggle, important services are buried or the visual presentation no longer supports trust. It is not a substitute for fixing an unclear offer.
A controlled migration
We prepare a redirect map and launch checklist before replacing the live site. After deployment, priority URLs, HTTPS, robots rules, sitemaps and forms are read back from the public website.
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